Founder of Dutch Windwheel and Dutch Mountains joins Shift as advisor

25th of May 2024

Lennart Graff joins Shift's advisory board to help develop the 8th world wonder that will serve as beacon of hope for the age marked by sustainability.

Graff is an experienced designer and developer of unusual and nature-centric architecture, most notably the Dutch Windwheel (regrettably never realised) and Dutch Mountains, currently being in built in the Eindhoven's railway zone. When finished, it will be the largest wooden building in the world.

The Dutch Mountains will be multidimensional space where people meet, work, life and get inspired in their journey to live more sustainably. The building is being built using bio-based materials and its skeleton made from solid wood ensures that it will fix large quantities of CO2 for a long time. Dutch Mountains also include solar panels and visible irrigation system that connect directly with the Dommel river.

Apart from joining Shift as an advisor, Lennart Graff is leading a team of 300 people at the Gemeente Zaanstad as a "concerndirecteur," working on wide variety of sustainable solutions within the municipality. In 2014, he founded Bloc, a development company working on solutions for the next generation of cities. Among others, the company has a leading role in developing Berlijnplein, a new cultural hearth of Utrecht.

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The Dutch Mountains will enrich the skyline in Eindhoven

Don Rizen, Founder and CEO of Shift:
Lennart shared many useful tips that both reinforced my initial beliefs about how to build the Shift landmark, but also shared surprising advice about the ins and outs of how to get an ambitious project like this off the ground, step by step. He learned a lot of valuable lessons from Dutch Windwheel, that they successfully applied at Dutch Mountains. The positive news is that Lennart loves Shift's mission and vision and has agreed to come onboard as an advisor.

Lennart Graff, Advisor to Shift:

I am extremely enthusiastic about making an impact in the climate transition together with Shift. An iconic building is a powerful tool to raise awareness and reminds us that everyone can make a positive contribution to the climate. I am eager to help with that!

About Shift

About Shift

Shift is a steward-owned social enterprise founded to enable large-scale societal change. Through art, architecture, digital tools and immersive experiences, we contribute to a new type of personal wellbeing. By fostering community and connection, we make the transition to a greener, more circular future more tangible, shareable and actionable. Ultimately, Shift’s goal is to offer people a better way to live.


About the Shift Landmark

The Shift Landmark is conceived as a purpose-driven destination combining (immersive) art, architecture storytelling, and real-world examples of sustainable living. Built around global achievements and success stories in nature, energy, travel, and circularity, our aim is to inspire a mindshift at home and work. Shift’s goal is to move from individual, to collective and ultimately to systemic change.

Companies and organisations will be able to host events and retreats that support future thinking, alongside hospitality experiences that extend the project’s regenerative message, including a hotel and multiple restaurants.

The total investment is estimated at €240 million, with a planned size of 25,000 to 30,000 m².

Shift competition jury members

Aric Chen, Director, Zaha Hadid Foundation
Astrid Leyssens, Founder, We Are Impact Collective
Ben van Berkel, Founder, UNS
Carice van Houten, Activist, Actress
Clemens Brenninkmeijer, Chair family community, Cofra
Dr. Lewis Akenji, Executive Director, Hot or Cool Institute
Géke Roelink, Director, NEMO Science Museum
Lodewijk Hoekstra, Ambassador and Presenter, NL Greenlabel
Matthias Schuler, Founder, TRANSSOLAR
Mireia Luzárraga, Co-Founder, TAKK
Nicole Maarsen, Real Estate Investor and Trusted Advisor

About Waterkant

Waterkant is a major urban development in Rotterdam planned to include 3,750 new homes, schools, cultural venues, offices and a new train station. Built around a new tidal park, the district is designed as a resilient, nature-positive model aligned with the city’s long-term climate adaptation strategy.

About DVDL

The Shift competition advisor is DVDL, a cultural planning and visitor experience strategy agency that transforms spaces and organizations by pairing innovative program mixes with design and cultural interventions. The firm inspires people to see the world differently through dynamic visitor experiences shaped by culture.

Contact details

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