Founder of Dutch Windwheel and Dutch Mountains joins Shift as advisor

25th of May 2024

Lennart Graff joins Shift's advisory board to help develop the 8th world wonder that will serve as beacon of hope for the age marked by sustainability.

Graff is an experienced designer and developer of unusual and nature-centric architecture, most notably the Dutch Windwheel (regrettably never realised) and Dutch Mountains, currently being in built in the Eindhoven's railway zone. When finished, it will be the largest wooden building in the world.

The Dutch Mountains will be multidimensional space where people meet, work, life and get inspired in their journey to live more sustainably. The building is being built using bio-based materials and its skeleton made from solid wood ensures that it will fix large quantities of CO2 for a long time. Dutch Mountains also include solar panels and visible irrigation system that connect directly with the Dommel river.

Apart from joining Shift as an advisor, Lennart Graff is leading a team of 300 people at the Gemeente Zaanstad as a "concerndirecteur," working on wide variety of sustainable solutions within the municipality. In 2014, he founded Bloc, a development company working on solutions for the next generation of cities. Among others, the company has a leading role in developing Berlijnplein, a new cultural hearth of Utrecht.

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The Dutch Mountains will enrich the skyline in Eindhoven

Don Rizen, Founder and CEO of Shift:
Lennart shared many useful tips that both reinforced my initial beliefs about how to build the Shift landmark, but also shared surprising advice about the ins and outs of how to get an ambitious project like this off the ground, step by step. He learned a lot of valuable lessons from Dutch Windwheel, that they successfully applied at Dutch Mountains. The positive news is that Lennart loves Shift's mission and vision and has agreed to come onboard as an advisor.

Lennart Graff, Advisor to Shift:

I am extremely enthusiastic about making an impact in the climate transition together with Shift. An iconic building is a powerful tool to raise awareness and reminds us that everyone can make a positive contribution to the climate. I am eager to help with that!

About Shift

About Shift

Shift is a steward-owned societal enterprise founded to enable large-scale societal and ecological change. Shift is 95% owned by a foundation, and will enable everyone to become a co-owner and an active participant in Shift's mission.

Through art, architecture, digital tools, community programs and immersive experiences, Shift helps people to a new type of personal wellbeing. By fostering community and connection, Shift makes the transition to a greener, more circular future more tangible, shareable and actionable.

About the Shift Embassy

The Shift Embassy - in full: Shift Embassy for a Better World - is conceived as a purpose-driven destination combining immersive art, architecture, community building, storytelling, and real-world examples of sustainable living and business practices. Built around global achievements and success stories in nature, energy, travel, and circularity, the aim is to inspire a mindshift at home and work. Shift’s goal is to move from individual, to collective and ultimately to systemic change.

About the five finalist designs

Ecosistema Urbano (ES) — A Living Landmark. a regenerative ecosystem and evolving social organism that nurtures biodiversity and collective life.

Heatherwick Studio (UK) — ‘Urban Reef’: a building for Rotterdam, shaped by layers of activity that echo a reef‑inspired ecosystem, gathering people, sparking climate awareness and inspiring lighter ways of living.

Mecanoo (NL) — House of Shift Rotterdam: an icon centered on upcycling, carbon storage, energy neutrality, and joyful exploration.

MVRDV (NL) — Rotterdam ROCKS! is a collection of porous, living rocks that imagines Rotterdam’s new landmark through ecology and experience.

Office for Political Innovation (ES) — Planetary Landmark for the Climate Age: a working section through a changing world, where climate is sensed and reshaped collectively.

About Waterkant

Waterkant is a major urban development in Rotterdam planned to include 3,750 new homes, schools, cultural venues, offices and a new train station. Built around a new tidal park, the district is designed as a resilient, nature-positive model aligned with the city’s long-term climate adaptation strategy.

About DVDL

The Shift competition advisor is DVDL, a cultural planning and visitor experience strategy agency that transforms spaces and organizations by pairing innovative program mixes with design and cultural interventions. The firm inspires people to see the world differently through dynamic visitor experiences shaped by culture.

Contact details

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